Job Description

As the product and marketing operations manager, you will be responsible for telling the world (and company) the story of our solutions. You will be expected to be our chief advocate for our solutions and their respective value propositions. Additionally, you will be charged with crafting the strategy, messaging and marketing material for our solutions.  You will work to create scalable processes that ensure best practices in lead generation. You will also analyze data that will be used to help make strategic decisions by stakeholders from across the company. You will be responsible for a modest number of event planning activities to industry conferences and related events.  You will be working in a fast-paced environment managing multiple projects at once.

Responsibilities:

  • Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
  • Create product content (e.g. sales enablement documentation, presentations, case studies, white papers, website copy, blog posts, Quora/forum responses, etc.) to articulate the benefits of our products to the market.
  • Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
  • Speak and present both internally and externally to promote the story of our product.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Proficiency in content management systems is helpful but not required.
  • You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
  • Strong analytical skills (including Microsoft Excel expertise) and experience with reporting and data analysis.
  • Knowledge of marketing automation systems and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Prefer working in a collaborative, cross-functional team capacity.
  • This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.

Requirements:

  • BA/BS degree or equivalent working experience.
  • Past experience in digital marketing, product marketing, and/or product management.
  • Excellent written and verbal communication skills -- there is a substantial amount of writing, presentation generation and presenting/selling ideas in this role.

Benefits
Building on a reputation for success that is more than 25 years in the making, Colyar Technology Solutions utilizes cutting-edge information technology, as well as proven program and project management methodologies, to help our clients manage complex government programs. Offering a strong suite of cloud, web-based software applications in a Microsoft development environment, our presence as a preferred partner of choice in our industry is made possible by a talented team of professionals who enjoy working for a company that prioritizes its people.  Our software is utilized by over half the nation, including over 31,000 institutions.
  
We proudly offer:

  • Highly competitive compensation
  • Continuous career support and professional development opportunities
  • Generous paid time off
  • Comprehensive health and dental insurance
  • 401(k) retirement savings with safe harbor match
  • Work/life balance